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STEP 1:
By now you realize that millions are on the Internet from around the world and thousands more are joining each day, so, you can't afford to ignore this population and medium
that allows so much for so little!
So, what's Step 1? Simple. If you've already made the decision to place your business on-line, you need to decide whether you will do it yourself, or have a
reputable (and I stress reputable) web site design company do it for you.
Here's a few questions to ask if you decide to do it for yourself:
1. Do you know what HTML is?
2. Are you good at designing graphics?
3. Do you have the software capable of doing HTML and designing graphics?
4. Do you have the time to do the HTML as well as design the graphics?
5. Are you familiar with Java or CGI programming?
6. Are you familiar with web hosting?
7. Are you familiar with "promoting" a website?
8. Who will maintain or make changes to the web site once it is in place?
These are just a few questions concerning the details of getting your business on the Net. Now, here's some questions to ask
yourself if you decide to have a web site design company do it for you:
1. How long has this company been in business?
2. What other clients do they have?
3. What type of references do their clients give?
4. Are their prices reasonable?
5. What do the web sites they've designed look like?
6. Are their clients' web sites easy to navigate?
7. What type of service do they give? ( And we feel this is the most important!)
With these things in mind, Step 1 is simply making the
decision of whether you're going to do it yourself or have a web site design company do it. Now on to Step 2.
Step 2:
Regardless of what decision you make in Step 1, the next thing you should do is familiarize yourself with as many web sites as you can, beginning
with the major companies as well as the not-so-major companies. Make a list of pros and cons for each web site you visited.
Some things to consider should be:
1. Did their page(s) load fast?
2. Did their graphics overwhelm you or did they compliment the site nicely, allowing for you to peruse the information you were looking for?
3. Was their content informative? Concise? Hype?
4. Did you lose yourself in the site while surfing through it?
5. Was the contact information (addresses, phone numbers, etc.) easy to find?
6. Was the text easy to read or did the background make it difficult to see?
7. Overall, did the web site
give you the feeling that the company was professional and reputable?
Visiting other web sites should also give you an idea of what you want to do for your web site.
Have you noticed the common
factors among all web sites? Great! Let's go to Step 3.
Step 3:
If you've begun to feel fairly comfortable with the World Wide Web and you've become familiar with a lot of different sites, then it's time to gather your information together
to build your site.
Here's a list of sources (for yourself or the web site design firm) to consider when preparing for your web site:
1. Current brochures or flyers
2. Newspaper
features about your company (although you can't use it verbatim because of copyright hassles)
3. Photographs of your products
4. Logos on letterhead or business cards
5. Databases (if you're planning on putting one on the Web)
6. Merchant account (if you're planning to take credit cards on the Net)
7. Microsoft Word or WordPerfect files (product info, etc.)
8. Graphic files that may be available from the local printer you use such as your logo, etc.
9. Your budget: How much do you want to spend per year?
If you have several employees, it's also good to get input from them, especially those who are familiar with the Internet and the World
Wide Web. You'll be surprised at how many great ideas you'll get from "kicking around" the idea of a web site with others! Now on to Step 4.
Step 4:
Do-It-Yourself-ers:
So, you've decided to do it yourself (or have one of your
employees do it), and you've went through the steps above.
Here's a list of "To-Do's" to get you going:
1. Check the market for HTML programs and believe me, there's a lot of them
out there. Some do the HTML for you while others expect you to know how to do the actual programming. This will be time consuming, but don't make a hasty decision. Some of the programs that do it for
you are very limited! Also keep in mind that some of the programs also require special extensions on the "server" (where your HTML files reside) in order to function properly.
2. Check
the market for graphic design programs, and again, there's a lot to choose from. Keep in mind that many of them do a fair job, but watch out for programs that give you "ragged" edges on your text,
or are very limited in "effects."
3. Allot yourself (or someone else) time to learn the above programs and don't get too anxious to get the web site up. All of this takes some time and the
more time you take, the better your web site will look in the end!
Hiring a Web Site Design Firm:
You've got a business to run and you don't have time to do it yourself! Well, that's understandable and that's why there are companies like us who do this on a
full-time basis. If this is the direction you're planning to go, we invite you to look around, but, before you make a decision, be sure to give us a call or e-mail us! We'd love to be of service!
Final Thoughts
We hope this information is helpful and gets
you going in the right direction. Please let me share one more thought with you.
Putting your business on the Internet should never replace your current marketing strategies, but, should serve as an
"enhancement" to what you are now doing. Yes, some folks got rich quick in the beginning with some pretty great ideas, but for the most part, building a web site that's top-notch and professional
and gets results takes time. There are hundreds (probably thousands) of would-be entrepreneurs and fly-by-night companies and schemes designed to get your money using this phenomenon we call the World Wide
Web. As a result, people are becoming more cautious everyday (and they should!).
Be prepared to "build your presence" on the Web by checking your e-mail frequently and answering promptly,
updating your web site often, and "staying put" while others come and go. Despite the wonderful technology and the tremendous appeal of the Internet, NOTHING will ever replace good ol' fashioned service and
quality products that are worth our hard-earned money!
We wish you great success!
Respectfully,
The Internet Place |
